email markeing, engagement, fundraising, video sharing

Adding Cheer to the Holidays with Video eCards

1 Comment 24 December 2009

As more and more holiday video cards emerge, I take a look at the two types of video cards: humorous and serious. In this post, I mention my favorites from this holiday season of 2009, and why.

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email fundraising, email markeing, social networks

Using Social Media to Decrease E-Mail Unsubscribe Rates

No Comments 18 June 2009

A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

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About

Debra Askanase is an experienced digital strategist, non-profit executive, and community organizer. Community Organizer 2.0 works with businesses and nonprofits to develop actionable and measurable digital media strategies that meet organizational goals.

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