18 Jun, 2009
Posted by: Debra Askanase In: email fundraising|email markeing|social networks
A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can’t listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.
28 Apr, 2009
Posted by: Debra Askanase In: 2009 NTC Sessions|Facebook|email fundraising|fundraising|metrics|social networks
In this NTC 2009 Session “The Value of Online Fundraising,” representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.
27 Apr, 2009
Posted by: Debra Askanase In: 2009 NTC Sessions|email fundraising|fundraising
A national veteran’s group tested the fundraising strategies of higher frequency direct email vs. lower frequency direct email. There were surprising results.
