In an international survey of social network users, InSites Consulting found that social network users trust brands’ social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.
How does social media fit into the overall messaging? What role does it play in the sales cycle? This post considers the value of social media in meeting organizational goals, conceptualized as a flow chart of the overall brand and program marketing strategy.
Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.
There are plenty of other business functions besides sales and marketing that benefit from social media integration: human resources, internal communication, product development, training, customer service. I recently gave a presentation that talks about the ROI of integrating social media with these business functions. The slide show is embedded. Looking forward to your thoughts and contributions.
Tags:
American Red Cross,
Best Buy,
business development,
collaborative training,
human resources,
internal communications,
product development,
sales and marketing,
social media,
social media integration,
technology,
training
