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community, fundraising

Finding #GivingTuesday Community at the NTEN Hangout 12/2

1 Comment 01 December 2014

In just two years #GivingTuesday has become the recognized day of giving (and giving back) in the US, and now has participation in 9 countries worldwide. This year, #GivingTuesday is starting to become a communal experience, not just in the giving...or almost requisite ask for donations...but in the desire to come together to discuss generosity and giving as a community. NTEN, the Nonprofit Technology Network, is hosting a one-hour open conversation on GivingTuesday at 11am PT/ 2pm ET as a way for community members to share #GivingTuesday efforts, discuss why they are a part of the NTEN community, and share ideas for the year ahead. Joleen Ong, Marketing and Publications Director of NTEN, explained that "NTEN is all about community and on #GivingTuesday, we're gathering the community together to celebrate the giving season."

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community, conferences, presentations

Unlocking Community Conversation: Cantors Assembly Keynote Address

No Comments 07 July 2014

We all want to connect with others, and to be valued and heard. Even a conversation with a barrista at Starbucks can increase our happiness, as the studies show. In this blog post, a writeup of the keynote address that I gave at the Cantors Assembly, I offer a workplan for creating real community online. If we can "unlock the community conversation" in our online social spaces, then doesn't it follow that it's a hop-skip-jump away to increasing connectivity within our offline communities, and to creating the groundwork for long-term viable 21st century communities?

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Creative Commons License, Pink Sherbert Photography


We All Want A Community

3 Comments 12 July 2013

We all want community, and so do your organization's fans, friends and followers. Stop controlling the conversation through only the branded social media business page. It's hard to bring people together when you are talking about yourself. Step back, and ask: what community could you create? How can the promise of community translate into your organization's social media strategy?

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Community Leadership Model

community, presentations, social media strategy

Redefining Community Leadership for an Online World

13 Comments 13 February 2013

At the North American Jewish Day School Conference, I offered a session entitled "Redefining Community Leadership for an Online World." The session explored how traditional "offline" organizations might open their communities beyond the those tied to the brick-and-mortar building, to include online fans, friends, and followers. In particular, I wanted to grapple with the sticky questions of sharing leadership, merging online community with offline, the value online leaders might bring to a bricks-and-mortar school, and for what purpose. On other words, I wanted to explore the broadest, most generous definition of "community," and the role that community can play in the development and enrichment of a traditional organization tied to a physical and geographic location. In this blog post, I consider who is the "legitimate community," how to identify and vet your online community leaders, and how to support those leaders within your virtual communities. The blog post also includes the embedded slide deck from my conference session.

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case studies, community, Online organizing

The Power of We: Blog Action Day 2012

8 Comments 15 October 2012

Today, more than 2,000 bloggers from over 200 countries are collectively writing about The Power of We ​for Blog Action Day, "a celebration of people working together to make a positive difference in the world, either for their own communities or for people they will never meet halfway around the world." One of the reasons that I participate in Blog Action Day is because I believe strongly that blogs have a role in social change: motivating interest and stakeholders, through offering resources and news, inspiring people to share and act, and as a marketplace for ideas and conversation. This post reviews 11 social media campaigns that have leverages "The Power of We" for success. In addition, I'm giving away a copy of Beth Kanter and K.D. Paine's new book, Measuring the Networked Nonprofit (donated by Hubspot).

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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