How can Twitter work for you? Do you need more volunteers? Jersey Cares recruited over 1,000 new volunteers using Twitter in just one month. Last year, Jersey Cares doubled our volunteer participation in MLK Day of Service with the extraordinary work of a few AmeriCorps members. When MLK Day of Service finally arrived, Jersey Cares had a record turnout of over 2,000 volunteers – over 1,000 of which were new volunteers to the organization! In this guest post. Jersey Cares staff Sherry Lynn Fazio and Siobhan Tiernan offer a step-by-step blueprint of how they moved their twitter following from 800 to 1,600 and brough 1,000 new volunteers to their MLK Day of Service 2011.

presented at this year's Grinspoon Institute for Jewish Philanthropy's annual conference November 13-14 in Springfield, MA, and walked away impressed with some of interesting things that camps are doing with technology. Kevin Martone, the Institute's Technology Program Manger, wrote this guest post highlighting how three camps used technology creatively to meet their goals: online/offline relationship building through blogging and Facebook, engaging current families with an unique iPad/iPhone app, and social fundraising through livestreaming a phone-a-thon. As Kevin writes, "These camps evoke incredibly strong emotions in their alumni, campers, and parents. They need to use the tools available to harness these emotions and connect them to the real world.

Every November leading up to World Diabetes Day on Nov. 14, the Diabetes Hands Foundation, (DHF) runs an online campaign, called the Big Blue Test. Diabetes Hands Foundation is one of the nimblest online organizations around. They are not afraid to experiment with social media, as I've written about previously. The success of Big Blue Test speaks to their belief in the potential of social media as much more than tools for socializing. They have time and time again leveraged Facebook, Twitter, Ning and YouTube to help people with diabetes connect with others like themselves, raise diabetes awareness and lately...help others in the process. All of this is possible when you align goals with participation paths, and you are not afraid to try new things. I spoke with Manny Hernandez, President of DHF, to understand how he leveraged the DHF community and social media in this online campaign, and why the Big Blue Test 2012 was the most successful yet.

Share The newest form of social media fundraising has arrived, and as far as I can tell, it may be one of the first instances I’ve seen of a purely Google+-based fundraiser. This fundraiser was created just hours ago, and it immediately grabbed my attention. Carter Gibson, an American University senior, announced this afternoon through [...]

Share In early July, I read a blog post about the Northeast Animal Shelter’s successful Groupon G-Team deal, so I was intrigued when I came across a Jolkona tweet later that month promoting its current Groupon deal. Jolkona ran a Groupon deal as an experiment to try to raise money for a specific campaign using [...]

The UNHCR faces a funding gap which has to be closed. To address that gap, and enable the UNHCR to continue providing, the USA for UNHCR launched the Blue Key Campaign, which is investing heavily in using social media to spread awareness about the #bluekey campaign.

NATAL, the leading trauma center for victims of terror and violence in Israel, created a highly successful Israeli blood donor awareness and registry campaign that successfully leveraged Facebook groups. This blog posts delves into why Facebook Groups worked well for this campaign.

I participate in To Mama With Love because Epic Change founder Stacey Monk has created one of the most incredible online campaigns in which I've ever had the honor of participating. Epic Change, has taken every principle of great community organizing and integrated it into To Mama With Love. Epic Change is also an organization that embodies the culture of social media, which is the culture of inclusion.

The Campus Kitchens project just pulled off its first fundraiser, a competitive fundraising riff on college basketball's March Madness, and the key to winning was...Facebook. This post explores how Campus Kitchens harnessed Facebook Pages and social sharing to Facebook to bring in donations.

In light of the recent earthquake and tsunami in Japan, free agent communities have risen once again, this time to raise funds for disaster relief in Japan. In this blog post, I feature three blogger communities raising money for Japan. Once again, this begs the question of best practices and whether or not nonprofits are working with free agent communities to establish relationships.