One of the hardest things to do is to develop a community of interested readers, sharers, and contributors to a blog. Creating a blog community takes time and commitment. A blog community is a community of readers who regularly comment and share your blog. This community can be fiercely loyal, if truly engaged with your blog and once engaged, this community can be moved to action. This post highlights 12 steps your organization can take to develop a community of fiercely loyal blog readers.

I'm also ready to update the look and design of this blog. I'd like to ask you in this blog post to help me decide which type of content I should feature on the blog, and help me understand why you are reading this blog.

n an attempt to codify why I read professional blogs, I created a paradigm for choosing which blogs to read. However, before creating the paradigm, I had to decide on my professional learning goals for reading blogs. Those goals and related blogs are outlined in this blog post. How do you choose which blogs to read?

Share The State of the Blogosphere offers a useful spotlight on important trends and returns from blogging – many of which can be applied to the nonprofit sector. If you cross the results of the SOTB with the recent Idealware social media guide research and survey about how nonprofits use social media, the result is [...]

New workplace, country, and job lead me to reconsider my blog identity and the difficulty of creating new online identities that reflect "the whole you."

Beth Kanter's Blog, Beth's Blog, is the starting point for social media and technology. It's an investigation into what works, and what doesn't. In this blog post, I talk about five reasons everyone should read Beth's Blog.

MIT publishes completely uncensored student blogging on its website, a first among higher education institutions. Sun Microsystems and Opera both encourage uncensored corporate employee blogging. Unfortunately, too few companies and nonprofits allow uncensored stakeholder blogs. This post examines the benefits of uncensored employee, or stakeholder, blogging, and why the time to start open blogging is now.

Blogging IS a Strategy. Organizational blogging should be relevant, targeted and strategic for your organization, and should move your organization closer towards meeting its goals. This post includes a slideshow that illustrates strategic blogging practices, and how to create a blogging strategy for your nonprofit.

Direct conversations with stakeholders benefit the organization across all sectors. How can we create blog posts that engage readers in "blog conversations?" In this post I suggest a different types of blog posts that will engage readers and consider the positive potential outcomes from each.

The most important blog metrics answer the questions: who is engaged, and how deeply engaged are they? This post offers three different measurements of blog reader engagement, and why that matters to non-profit organizations.