NP Tech, the Israeli organization designed to make technology more accessible to social organizations in Israel, recently launched GuideStar Israel. In this interview, Royi Biller, CEO of NP Tech, talks about the technology needs of Israeli nonprofit organizations, why it is important to have a GuideStar Israel, and the launch of TechSoup Global in late 2010.

The challenge: Help Oceana unlock the potential of its 10,000 Facebook Fans. John Haydon explains how his company, Inbound Zombie, helped Oceana acquire 5,000 new email addresses and 4,277 new Facebook Page connections during a 60-day campaign.

In early 2009, TuDiabetes.org, a social network for people touched by diabetes, asked members to share their diabetes poems as part of a contest called No-Sugar Added Poetry. The end result was the No-Sugar Added Poetry book. Manny Hernandez writes of the many lessons learned from crowdsourcing, publishing, and selling a community book.

Florence Broder, Social Media Manager for the Jewish Agency for Israel, writes about how the Jewish Agency uses social media, especially Twitter, to successfully and meaningfully connect with stakeholders online.

I'm moving from Jerusalem to Boston! But I'll certainly miss Jerusalem - here are some of the wonderful ways that the community supports each other.

Social media is ALL about engagement. However, it's not so easy to create engagement. A comprehensive social media strategy should include an engagement strategy on every platform that adds value to your fans and creates deeper loyalty. This blog post summarizes the essential elements to designing an engagement strategy on each social media channel, and a slideshow to illustrate the main concepts.