Why do people participate in Twitter chats? I asked a number of friends and colleagues this question. What came back was pretty consistent: people participate to get information, ideas, contribute to a community, and meet new people. Read more to find out about the components of a successful Twitter chat.

Developing social media in a vacuum is unnecessary. Why not develop a social media support team? Using personal contacts and social networks, one can easily develop a great team to help you develop and improve upon social media concepts.

In this interview, Toby Dershowitz of The Dershowitz Group, explains what a SMPR is, how to craft one, best practices, why a SMPR is important, how to distribute one, how to measure success, and the essential "must have" elements of any social media press release.

Hebrew University and social media one year later: lessons learned, the challenges of working within an established institution, the importance of social media cheerleaders, and what has succeeded.