I really appreciate your honest comment! I'm an active foursquare user as well but look at tips most from my computer (I like to view multiple tips to look for consistent opinions) so I had not considered what an inconvenience that would pose for users who look at them on the go like you in the day of and the days following April 10th. For those that exclusively view tips via their mobile device the increased popularity of foursquare especially contributes to the tips quickly being replaced by more current and relevant ones. Although there are several locations where our tip is still the most recent they tend to be places where there are few tips.

It's always good to hear other points of view and I really do appreciate your candor, Erica. I will say that even if you had been annoyed at encountering the campaign and not participated you would have noticed it and spreading awareness was one of the primary goals. It's hard for me to view that as a negative but I do understand where you're coming from.

Thanks for taking time to comment – I'm glad to hear your exploring how you can use location based apps at Jolkona! There's a lot of possibility with them when you think out of the box. I'd love to hear about it if you move forward with anything.

This was the first social campaign that we've implemented on this scale – we have still not yet celebrated our first anniversary and I'm constantly brainstorming how to best achieve our mission. I think being a young organization makes it easy to incept and implement new campaigns very quickly (there are less channels of approval). We had about a dozen volunteers who committed an hour sometime between 8pm-midnight on April 9th. If I had more time I think I could have organized the volunteers better and gotten more of them so that we could have added tips to more locations.

I got your email – if you have any more questions please don't hesitate to ask!