Fan conversation is significantly higher with custom landing tabs. Included are 15 examples of nonprofit organizations with custom landing tabs. Some have a call to action, others an organizational overview, others ask visitors to join.

How can a new brand or organization use the power of Facebook to attract new fans and and customers? If you don't have a large fan base, here are 10 ideas for attracting new fans within Facebook to your new page.

Linkedin is previewing some new features in certain discussion groups. These ideas include "liking" comments and discussions, highlighting frequent group contributors as "influencers," featuring "manager's choice" discussions, and following individuals from within group discussions. What do you think of these changes?

In social media, missing steps lead to frustration with using social media and sometimes complete disbelief in its use or good for the organization. More often than not, if the strategy isn't working, there are missing steps. This blog post includes four slides that outline steps to creating a comprehensive, goal-oriented social media presence and strategy.

Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100x100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.