With the Like button, Facebook has enabled your organization to become a network weaver. This blog post explains how the Like button weaves your fans together, and offers ideas about how to use the power of the Like button on your organization's behalf.

The National Wildlife Federation uses free online listening tools to compile a powerful listening dashboard and stay on top of trends, mentions, and fan activity. This blog post summarizes the key points from their presentation at the 2010 Nonprofit Technology Conference session.

The Listening workshop at the Nonprofit Technology Conference covered more than the tools: it was a point of view about why listening is critical to any organization. Wendy Harman discussed how the American Red Cross thinks about listening: it is critical to the relevancy of the organization, internal development, professional development, and reputation management.

In an international survey of social network users, InSites Consulting found that social network users trust brands' social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.