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	<title>Comments on: Is Bureaucracy the Enemy of Social Media?</title>
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		<title>By: Heidi</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1022</link>
		<dc:creator>Heidi</dc:creator>
		<pubDate>Tue, 23 Feb 2010 07:45:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1022</guid>
		<description>Oh man does this hit the nail on the head--bureaucrats vs. change-embracers!&lt;br&gt;&lt;br&gt;Your suggestions are right, and I think education and starting small are key.  Even if the education takes the form of examples, mini-teaches at staff meetings, and pointing to other org&#039;s successes, it&#039;s definitely okay if they&#039;re from the ground up--leading by example!</description>
		<content:encoded><![CDATA[<p>Oh man does this hit the nail on the head&#8211;bureaucrats vs. change-embracers!</p>
<p>Your suggestions are right, and I think education and starting small are key.  Even if the education takes the form of examples, mini-teaches at staff meetings, and pointing to other org&#39;s successes, it&#39;s definitely okay if they&#39;re from the ground up&#8211;leading by example!</p>
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		<title>By: e.politics: online advocacy tools &#38; tactics &#187; Quick Hits &#8212; January 27, 2010</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1021</link>
		<dc:creator>e.politics: online advocacy tools &#38; tactics &#187; Quick Hits &#8212; January 27, 2010</dc:creator>
		<pubDate>Wed, 27 Jan 2010 21:13:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1021</guid>
		<description>[...] Is Bureaucracy the Enemy of Social Media? Yes. [...] </description>
		<content:encoded><![CDATA[<p>[...] Is Bureaucracy the Enemy of Social Media? Yes. [...]</p>
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		<title>By: Robyn Silverstone</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1020</link>
		<dc:creator>Robyn Silverstone</dc:creator>
		<pubDate>Mon, 25 Jan 2010 19:00:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1020</guid>
		<description>Great post Debra. Fully agree with everything you have said and noted your suggestions. If anything, it has to definitely start with education around social media - especially from personal experience (though not NGO focused) - and start implementing your suggestions from there. 

Definitely moving the social media/communication forward with my Marketing Director at the NGO, I&#039;ve been actively involved with, even if it&#039;s taken 2 years of slow change from their side.</description>
		<content:encoded><![CDATA[<p>Great post Debra. Fully agree with everything you have said and noted your suggestions. If anything, it has to definitely start with education around social media &#8211; especially from personal experience (though not NGO focused) &#8211; and start implementing your suggestions from there. </p>
<p>Definitely moving the social media/communication forward with my Marketing Director at the NGO, I&#8217;ve been actively involved with, even if it&#8217;s taken 2 years of slow change from their side.</p>
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	<item>
		<title>By: Robyn Silverstone</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1029</link>
		<dc:creator>Robyn Silverstone</dc:creator>
		<pubDate>Mon, 25 Jan 2010 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1029</guid>
		<description>Great post Debra. Fully agree with everything you have said and noted your suggestions. If anything, it has to definitely start with education around social media - especially from personal experience (though not NGO focused) - and start implementing your suggestions from there. 

Definitely moving the social media/communication forward with my Marketing Director at the NGO, I&#039;ve been actively involved with, even if it&#039;s taken 2 years of slow change from their side.</description>
		<content:encoded><![CDATA[<p>Great post Debra. Fully agree with everything you have said and noted your suggestions. If anything, it has to definitely start with education around social media &#8211; especially from personal experience (though not NGO focused) &#8211; and start implementing your suggestions from there. </p>
<p>Definitely moving the social media/communication forward with my Marketing Director at the NGO, I&#8217;ve been actively involved with, even if it&#8217;s taken 2 years of slow change from their side.</p>
]]></content:encoded>
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		<title>By: Michael J Lis</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1019</link>
		<dc:creator>Michael J Lis</dc:creator>
		<pubDate>Mon, 25 Jan 2010 18:06:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1019</guid>
		<description>Hi Debra - 

Great blog post. 

I agree bureaucracy is a major hurdle when it comes to organizations designing and implementing a social media strategy. In my opinion, I don&#039;t really fault these organizations for this bureaucracy.

Sometimes social media fails because of one or two individuals that serve as detracts or gatekeeper rather than the whole bureaucracy of an organization.

I believe that someday in the future social media will not just become a budget line item (like paid search advertising) but it will be part of a larger corporate culture within organizations.

Once again - great post
Keep up the conversation.</description>
		<content:encoded><![CDATA[<p>Hi Debra &#8211; </p>
<p>Great blog post. </p>
<p>I agree bureaucracy is a major hurdle when it comes to organizations designing and implementing a social media strategy. In my opinion, I don&#8217;t really fault these organizations for this bureaucracy.</p>
<p>Sometimes social media fails because of one or two individuals that serve as detracts or gatekeeper rather than the whole bureaucracy of an organization.</p>
<p>I believe that someday in the future social media will not just become a budget line item (like paid search advertising) but it will be part of a larger corporate culture within organizations.</p>
<p>Once again &#8211; great post<br />
Keep up the conversation.</p>
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	<item>
		<title>By: Michael J Lis</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1028</link>
		<dc:creator>Michael J Lis</dc:creator>
		<pubDate>Mon, 25 Jan 2010 18:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1028</guid>
		<description>Hi Debra - 

Great blog post. 

I agree bureaucracy is a major hurdle when it comes to organizations designing and implementing a social media strategy. In my opinion, I don&#039;t really fault these organizations for this bureaucracy.

Sometimes social media fails because of one or two individuals that serve as detracts or gatekeeper rather than the whole bureaucracy of an organization.

I believe that someday in the future social media will not just become a budget line item (like paid search advertising) but it will be part of a larger corporate culture within organizations.

Once again - great post
Keep up the conversation.</description>
		<content:encoded><![CDATA[<p>Hi Debra &#8211; </p>
<p>Great blog post. </p>
<p>I agree bureaucracy is a major hurdle when it comes to organizations designing and implementing a social media strategy. In my opinion, I don&#8217;t really fault these organizations for this bureaucracy.</p>
<p>Sometimes social media fails because of one or two individuals that serve as detracts or gatekeeper rather than the whole bureaucracy of an organization.</p>
<p>I believe that someday in the future social media will not just become a budget line item (like paid search advertising) but it will be part of a larger corporate culture within organizations.</p>
<p>Once again &#8211; great post<br />
Keep up the conversation.</p>
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		<title>By: Debra Askanase</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1018</link>
		<dc:creator>Debra Askanase</dc:creator>
		<pubDate>Sat, 23 Jan 2010 22:16:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1018</guid>
		<description>Charlie- Awesome example with Sony vs. iPod! Good way of selling social media is the listening - it does usually convince a company to get into the game once they hear that others are already talking about the company/brand online...without them. That&#039;s a great educational tool to add. Thanks for the comment!</description>
		<content:encoded><![CDATA[<p>Charlie- Awesome example with Sony vs. iPod! Good way of selling social media is the listening &#8211; it does usually convince a company to get into the game once they hear that others are already talking about the company/brand online&#8230;without them. That&#8217;s a great educational tool to add. Thanks for the comment!</p>
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	<item>
		<title>By: Debra Askanase</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1027</link>
		<dc:creator>Debra Askanase</dc:creator>
		<pubDate>Sat, 23 Jan 2010 22:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1027</guid>
		<description>Charlie- Awesome example with Sony vs. iPod! Good way of selling social media is the listening - it does usually convince a company to get into the game once they hear that others are already talking about the company/brand online...without them. That&#039;s a great educational tool to add. Thanks for the comment!</description>
		<content:encoded><![CDATA[<p>Charlie- Awesome example with Sony vs. iPod! Good way of selling social media is the listening &#8211; it does usually convince a company to get into the game once they hear that others are already talking about the company/brand online&#8230;without them. That&#8217;s a great educational tool to add. Thanks for the comment!</p>
]]></content:encoded>
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	<item>
		<title>By: Debra Askanase</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1017</link>
		<dc:creator>Debra Askanase</dc:creator>
		<pubDate>Sat, 23 Jan 2010 22:14:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1017</guid>
		<description>Heidi- thanks for the support! I like calling the education &quot;mini-teaches&quot; - because the intention IS to start small. Also great to point to others&#039; success. In fact, doing that did convince one nonprofit that I know of to start using social media.</description>
		<content:encoded><![CDATA[<p>Heidi- thanks for the support! I like calling the education &#8220;mini-teaches&#8221; &#8211; because the intention IS to start small. Also great to point to others&#8217; success. In fact, doing that did convince one nonprofit that I know of to start using social media.</p>
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		<title>By: Debra Askanase</title>
		<link>http://www.communityorganizer20.com/2010/01/21/is-bureaucracy-the-enemy-of-social-media/#comment-1026</link>
		<dc:creator>Debra Askanase</dc:creator>
		<pubDate>Sat, 23 Jan 2010 22:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.communityorganizer20.com/?p=2158#comment-1026</guid>
		<description>Heidi- thanks for the support! I like calling the education &quot;mini-teaches&quot; - because the intention IS to start small. Also great to point to others&#039; success. In fact, doing that did convince one nonprofit that I know of to start using social media.</description>
		<content:encoded><![CDATA[<p>Heidi- thanks for the support! I like calling the education &#8220;mini-teaches&#8221; &#8211; because the intention IS to start small. Also great to point to others&#8217; success. In fact, doing that did convince one nonprofit that I know of to start using social media.</p>
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