Comments on: What Will Online Giving Look Like Next Year? http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/?utm_source=rss&utm_medium=rss&utm_campaign=what-will-online-giving-look-like-next-year Fri, 03 Feb 2012 07:32:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Puppies for Sale http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-805 Puppies for Sale Sat, 22 May 2010 01:16:13 +0000 http://www.communityorganizer20.com/?p=1935#comment-805 Interesting post!!! I am totally agree with you about this matter. This article shows that you have really done some hard work. Thanks for that. Interesting post!!! I am totally agree with you about this matter. This article shows that you have really done some hard work. Thanks for that.

]]> By: 7 Amazing Nonprofit Social Media Decks on SlideShare | SlideShare Blog http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-804 7 Amazing Nonprofit Social Media Decks on SlideShare | SlideShare Blog Wed, 23 Dec 2009 00:00:21 +0000 http://www.communityorganizer20.com/?p=1935#comment-804 [...] comes from CommunityOrganizer2.0. It’s a single slide she used to illustrate this post about changes in online fundraising [...] [...] comes from CommunityOrganizer2.0. It’s a single slide she used to illustrate this post about changes in online fundraising [...]

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-803 Debra Askanase Tue, 15 Dec 2009 08:42:37 +0000 http://www.communityorganizer20.com/?p=1935#comment-803 @Melinda- I agree with you that Causes is much more effective when it has specific project appeal. I have also seen that specific projects listed within the larger "giving portals" (such as JGooders) also garner more funds than organizational appeals. Just as advertising companies drill down to the specific demographics of who they are appealing to, and where those demographics frequent online, fundraising tools will also develop to help nonprofits ID and connect donors and projects. I would think that converting donors to activists is the "holy grail" of fundraising. Also vice-versa - getting activists to give. These are the most highly qualified and committed donors, after all. I'm seeing the rise of "soft" activism encouraged by online technology (signing online petitions, forwarding an email) right now, and also how this is linked through Causes right now The Lupus Foundation of America, for example, uses Facebook Causes as its action center, which has resulted in increased online donations to the LFA via Causes. More tools like this should be forthcoming, and I hope they are! @Melinda- I agree with you that Causes is much more effective when it has specific project appeal. I have also seen that specific projects listed within the larger “giving portals” (such as JGooders) also garner more funds than organizational appeals. Just as advertising companies drill down to the specific demographics of who they are appealing to, and where those demographics frequent online, fundraising tools will also develop to help nonprofits ID and connect donors and projects.

I would think that converting donors to activists is the “holy grail” of fundraising. Also vice-versa – getting activists to give. These are the most highly qualified and committed donors, after all. I’m seeing the rise of “soft” activism encouraged by online technology (signing online petitions, forwarding an email) right now, and also how this is linked through Causes right now The Lupus Foundation of America, for example, uses Facebook Causes as its action center, which has resulted in increased online donations to the LFA via Causes. More tools like this should be forthcoming, and I hope they are!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-819 Debra Askanase Tue, 15 Dec 2009 08:42:00 +0000 http://www.communityorganizer20.com/?p=1935#comment-819 @Melinda- I agree with you that Causes is much more effective when it has specific project appeal. I have also seen that specific projects listed within the larger "giving portals" (such as JGooders) also garner more funds than organizational appeals. Just as advertising companies drill down to the specific demographics of who they are appealing to, and where those demographics frequent online, fundraising tools will also develop to help nonprofits ID and connect donors and projects. I would think that converting donors to activists is the "holy grail" of fundraising. Also vice-versa - getting activists to give. These are the most highly qualified and committed donors, after all. I'm seeing the rise of "soft" activism encouraged by online technology (signing online petitions, forwarding an email) right now, and also how this is linked through Causes right now The Lupus Foundation of America, for example, uses Facebook Causes as its action center, which has resulted in increased online donations to the LFA via Causes. More tools like this should be forthcoming, and I hope they are! @Melinda- I agree with you that Causes is much more effective when it has specific project appeal. I have also seen that specific projects listed within the larger “giving portals” (such as JGooders) also garner more funds than organizational appeals. Just as advertising companies drill down to the specific demographics of who they are appealing to, and where those demographics frequent online, fundraising tools will also develop to help nonprofits ID and connect donors and projects.

I would think that converting donors to activists is the “holy grail” of fundraising. Also vice-versa – getting activists to give. These are the most highly qualified and committed donors, after all. I’m seeing the rise of “soft” activism encouraged by online technology (signing online petitions, forwarding an email) right now, and also how this is linked through Causes right now The Lupus Foundation of America, for example, uses Facebook Causes as its action center, which has resulted in increased online donations to the LFA via Causes. More tools like this should be forthcoming, and I hope they are!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-802 Debra Askanase Mon, 14 Dec 2009 06:07:33 +0000 http://www.communityorganizer20.com/?p=1935#comment-802 Hi Michael- thanks for stopping by to comment. As you rightly point out, some specific-project related fundraising calls attention to the problem and less to the entire organization's needs. That's a great point, but also more of a large discussion about development strategies for organizations. I think the interesting thing is that both donation platforms and donors feel that it's easier to source and attract project-specific funds from donors that feel a stronger attraction to a more specific need. The challenge, which stems from your comment, becomes: how can organizations do as good a job at branding the need for overall funding as they do for project-specific funding? Hi Michael- thanks for stopping by to comment. As you rightly point out, some specific-project related fundraising calls attention to the problem and less to the entire organization’s needs. That’s a great point, but also more of a large discussion about development strategies for organizations. I think the interesting thing is that both donation platforms and donors feel that it’s easier to source and attract project-specific funds from donors that feel a stronger attraction to a more specific need. The challenge, which stems from your comment, becomes: how can organizations do as good a job at branding the need for overall funding as they do for project-specific funding?

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-818 Debra Askanase Mon, 14 Dec 2009 06:07:00 +0000 http://www.communityorganizer20.com/?p=1935#comment-818 Hi Michael- thanks for stopping by to comment. As you rightly point out, some specific-project related fundraising calls attention to the problem and less to the entire organization's needs. That's a great point, but also more of a large discussion about development strategies for organizations. I think the interesting thing is that both donation platforms and donors feel that it's easier to source and attract project-specific funds from donors that feel a stronger attraction to a more specific need. The challenge, which stems from your comment, becomes: how can organizations do as good a job at branding the need for overall funding as they do for project-specific funding? Hi Michael- thanks for stopping by to comment. As you rightly point out, some specific-project related fundraising calls attention to the problem and less to the entire organization’s needs. That’s a great point, but also more of a large discussion about development strategies for organizations. I think the interesting thing is that both donation platforms and donors feel that it’s easier to source and attract project-specific funds from donors that feel a stronger attraction to a more specific need. The challenge, which stems from your comment, becomes: how can organizations do as good a job at branding the need for overall funding as they do for project-specific funding?

]]> By: Michael Goldfarb http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-801 Michael Goldfarb Sun, 13 Dec 2009 19:06:11 +0000 http://www.communityorganizer20.com/?p=1935#comment-801 I really enjoyed this post. I agree that project-specific donations make it easier for non-profit organizations to make their message personal. However, these organizations also need to balance specific project related funding with the funding needs of the entire organization. Emergency relief organizations often are able to raise a lot of funds in response to a specific disaster (like Hurricane Katrina). However, these organizations struggle at times to raise funds for the day-to-day work. It's a challenge to find the right balance. I really enjoyed this post. I agree that project-specific donations make it easier for non-profit organizations to make their message personal. However, these organizations also need to balance specific project related funding with the funding needs of the entire organization.

Emergency relief organizations often are able to raise a lot of funds in response to a specific disaster (like Hurricane Katrina). However, these organizations struggle at times to raise funds for the day-to-day work. It’s a challenge to find the right balance.

]]> By: Michael Goldfarb http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-817 Michael Goldfarb Sun, 13 Dec 2009 19:06:00 +0000 http://www.communityorganizer20.com/?p=1935#comment-817 I really enjoyed this post. I agree that project-specific donations make it easier for non-profit organizations to make their message personal. However, these organizations also need to balance specific project related funding with the funding needs of the entire organization. Emergency relief organizations often are able to raise a lot of funds in response to a specific disaster (like Hurricane Katrina). However, these organizations struggle at times to raise funds for the day-to-day work. It's a challenge to find the right balance. I really enjoyed this post. I agree that project-specific donations make it easier for non-profit organizations to make their message personal. However, these organizations also need to balance specific project related funding with the funding needs of the entire organization.

Emergency relief organizations often are able to raise a lot of funds in response to a specific disaster (like Hurricane Katrina). However, these organizations struggle at times to raise funds for the day-to-day work. It’s a challenge to find the right balance.

]]> By: Melinda Lewis http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-800 Melinda Lewis Thu, 10 Dec 2009 23:16:16 +0000 http://www.communityorganizer20.com/?p=1935#comment-800 Thanks for this, Debra. I'm excited about the pooling idea, too, mentioned in the comments. Any chance you're foreseeing a greater connection between donations and 'deep' involvement with causes, like using technology to convert donors into activists, and vice versa? The tools are there, but we too often sort people into silos, you know? And, from my experience, the first and last trends are connected--most of the NPOs with which I work have had greatest success with Causes when they have a specific project appeal. Thanks for this, Debra. I’m excited about the pooling idea, too, mentioned in the comments. Any chance you’re foreseeing a greater connection between donations and ‘deep’ involvement with causes, like using technology to convert donors into activists, and vice versa? The tools are there, but we too often sort people into silos, you know? And, from my experience, the first and last trends are connected–most of the NPOs with which I work have had greatest success with Causes when they have a specific project appeal.

]]> By: Melinda Lewis http://www.communityorganizer20.com/2009/12/01/what-will-online-giving-look-like-next-year/#comment-816 Melinda Lewis Thu, 10 Dec 2009 23:16:00 +0000 http://www.communityorganizer20.com/?p=1935#comment-816 Thanks for this, Debra. I'm excited about the pooling idea, too, mentioned in the comments. Any chance you're foreseeing a greater connection between donations and 'deep' involvement with causes, like using technology to convert donors into activists, and vice versa? The tools are there, but we too often sort people into silos, you know? And, from my experience, the first and last trends are connected--most of the NPOs with which I work have had greatest success with Causes when they have a specific project appeal. Thanks for this, Debra. I’m excited about the pooling idea, too, mentioned in the comments. Any chance you’re foreseeing a greater connection between donations and ‘deep’ involvement with causes, like using technology to convert donors into activists, and vice versa? The tools are there, but we too often sort people into silos, you know? And, from my experience, the first and last trends are connected–most of the NPOs with which I work have had greatest success with Causes when they have a specific project appeal.

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