Comments on: How Important are Bloggers to Online Campaigns? http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=how-important-are-bloggers-to-online-campaigns Fri, 03 Feb 2012 07:32:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Melinda Lewis http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-781 Melinda Lewis Tue, 15 Dec 2009 15:12:47 +0000 http://www.communityorganizer20.com/?p=1908#comment-781 Debra, this is very helpful. Thank you for the follow up. I especially like how you make the link to what community organizers already know how to do--power analyses and identification of key players. It's just a different community 'field' or venue, I guess, but the same kinds of skills. And I'll check out Beth's post on this, too. Thanks again! Debra, this is very helpful. Thank you for the follow up. I especially like how you make the link to what community organizers already know how to do–power analyses and identification of key players. It’s just a different community ‘field’ or venue, I guess, but the same kinds of skills. And I’ll check out Beth’s post on this, too. Thanks again!

]]> By: Melinda Lewis http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-786 Melinda Lewis Tue, 15 Dec 2009 15:12:00 +0000 http://www.communityorganizer20.com/?p=1908#comment-786 Debra, this is very helpful. Thank you for the follow up. I especially like how you make the link to what community organizers already know how to do--power analyses and identification of key players. It's just a different community 'field' or venue, I guess, but the same kinds of skills. And I'll check out Beth's post on this, too. Thanks again! Debra, this is very helpful. Thank you for the follow up. I especially like how you make the link to what community organizers already know how to do–power analyses and identification of key players. It’s just a different community ‘field’ or venue, I guess, but the same kinds of skills. And I’ll check out Beth’s post on this, too. Thanks again!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-780 Debra Askanase Tue, 15 Dec 2009 08:53:24 +0000 http://www.communityorganizer20.com/?p=1908#comment-780 Hi Melinda - I agree that asking bloggers to jump on board is a deep first step! However, identifying influential bloggers should be a first step in any online campaign. This is very similar to identifying the "influencers" of an offline campaign target - who can influence whom to move in the direction of our campaign? I'd start by researching blogs using keywords - Technorati is great for that - and look at the Technorati ranking/influence of the blogs. Also look at Twitter - which bloggers are constantly being referred to in the field? Try Alltop.com for a list of blogs in that field, also - these are usually very influential people. Then, go out and talk to them about their work, not just their blog. I found connecting on Twitter first to be a real help, but also start commenting on their blogs and creating that comment/blog relationship. Beth Kanter has a great post on blogger outreach here: http://beth.typepad.com/beths_blog/blogger_outreach/. Hi Melinda – I agree that asking bloggers to jump on board is a deep first step! However, identifying influential bloggers should be a first step in any online campaign. This is very similar to identifying the “influencers” of an offline campaign target – who can influence whom to move in the direction of our campaign? I’d start by researching blogs using keywords – Technorati is great for that – and look at the Technorati ranking/influence of the blogs. Also look at Twitter – which bloggers are constantly being referred to in the field? Try Alltop.com for a list of blogs in that field, also – these are usually very influential people. Then, go out and talk to them about their work, not just their blog. I found connecting on Twitter first to be a real help, but also start commenting on their blogs and creating that comment/blog relationship. Beth Kanter has a great post on blogger outreach here: http://beth.typepad.com/beths_blog/blogger_outreach/.

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-785 Debra Askanase Tue, 15 Dec 2009 08:53:00 +0000 http://www.communityorganizer20.com/?p=1908#comment-785 Hi Melinda - I agree that asking bloggers to jump on board is a deep first step! However, identifying influential bloggers should be a first step in any online campaign. This is very similar to identifying the "influencers" of an offline campaign target - who can influence whom to move in the direction of our campaign? I'd start by researching blogs using keywords - Technorati is great for that - and look at the Technorati ranking/influence of the blogs. Also look at Twitter - which bloggers are constantly being referred to in the field? Try Alltop.com for a list of blogs in that field, also - these are usually very influential people. Then, go out and talk to them about their work, not just their blog. I found connecting on Twitter first to be a real help, but also start commenting on their blogs and creating that comment/blog relationship. Beth Kanter has a great post on blogger outreach here: http://beth.typepad.com/beths_blog/blogger_outreach/. Hi Melinda – I agree that asking bloggers to jump on board is a deep first step! However, identifying influential bloggers should be a first step in any online campaign. This is very similar to identifying the “influencers” of an offline campaign target – who can influence whom to move in the direction of our campaign? I’d start by researching blogs using keywords – Technorati is great for that – and look at the Technorati ranking/influence of the blogs. Also look at Twitter – which bloggers are constantly being referred to in the field? Try Alltop.com for a list of blogs in that field, also – these are usually very influential people. Then, go out and talk to them about their work, not just their blog. I found connecting on Twitter first to be a real help, but also start commenting on their blogs and creating that comment/blog relationship. Beth Kanter has a great post on blogger outreach here: http://beth.typepad.com/beths_blog/blogger_outreach/.

]]> By: Melinda Lewis http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-779 Melinda Lewis Fri, 11 Dec 2009 00:04:47 +0000 http://www.communityorganizer20.com/?p=1908#comment-779 Excellent, Debra, and great examples. I think that many nonprofits are still in the early stages of really having a good grasp of the key bloggers in their field/sector, which makes figuring out how to integrate them into their campaigns difficult (especially b/c their first approach shouldn't be a big 'ask'). Strategies for nonprofits (especially human services) to identify bloggers relevant to their work and how to build relationships with them? Excellent, Debra, and great examples. I think that many nonprofits are still in the early stages of really having a good grasp of the key bloggers in their field/sector, which makes figuring out how to integrate them into their campaigns difficult (especially b/c their first approach shouldn’t be a big ‘ask’). Strategies for nonprofits (especially human services) to identify bloggers relevant to their work and how to build relationships with them?

]]> By: Melinda Lewis http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-784 Melinda Lewis Fri, 11 Dec 2009 00:04:00 +0000 http://www.communityorganizer20.com/?p=1908#comment-784 Excellent, Debra, and great examples. I think that many nonprofits are still in the early stages of really having a good grasp of the key bloggers in their field/sector, which makes figuring out how to integrate them into their campaigns difficult (especially b/c their first approach shouldn't be a big 'ask'). Strategies for nonprofits (especially human services) to identify bloggers relevant to their work and how to build relationships with them? Excellent, Debra, and great examples. I think that many nonprofits are still in the early stages of really having a good grasp of the key bloggers in their field/sector, which makes figuring out how to integrate them into their campaigns difficult (especially b/c their first approach shouldn’t be a big ‘ask’). Strategies for nonprofits (especially human services) to identify bloggers relevant to their work and how to build relationships with them?

]]> By: e.politics: online advocacy tools & tactics » Quick Hits — November 25, 2009 http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-778 e.politics: online advocacy tools & tactics » Quick Hits — November 25, 2009 Wed, 25 Nov 2009 19:03:23 +0000 http://www.communityorganizer20.com/?p=1908#comment-778 [...] How Important are Bloggers to Online Campaigns? [...] [...] How Important are Bloggers to Online Campaigns? [...]

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-777 Debra Askanase Mon, 23 Nov 2009 21:36:52 +0000 http://www.communityorganizer20.com/?p=1908#comment-777 Jeff- thanks for the additions to this post! Love the idea of blogtalkradio interviews and extending blogger influence with webinars before the event. Great ideas! Jeff- thanks for the additions to this post! Love the idea of blogtalkradio interviews and extending blogger influence with webinars before the event. Great ideas!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-783 Debra Askanase Mon, 23 Nov 2009 21:36:00 +0000 http://www.communityorganizer20.com/?p=1908#comment-783 Jeff- thanks for the additions to this post! Love the idea of blogtalkradio interviews and extending blogger influence with webinars before the event. Great ideas! Jeff- thanks for the additions to this post! Love the idea of blogtalkradio interviews and extending blogger influence with webinars before the event. Great ideas!

]]> By: Jeff Hurt http://www.communityorganizer20.com/2009/11/19/how-important-are-bloggers-to-online-campaigns/#comment-776 Jeff Hurt Mon, 23 Nov 2009 14:10:17 +0000 http://www.communityorganizer20.com/?p=1908#comment-776 Debra: Nice post on the importance of including bloggers in campaigns. I also really like your quote, "A trusted blogger is the Walter cronkite of his/her community." I've used blogging to create excitement and buzz around a conference or event. Blog posts were written by speakers and entertainers from the event. We added blogtalkradio interviews of the speakers and people from the local city for more buzz. Those were recorded and people could attend live, download a MP3 or view the podcats online. Have the speakers or conference attendees do a couple Webinars before the event and you've got an integrated, extended community experience. The bloggers helps tie it all together in a nice pacakge. Debra:

Nice post on the importance of including bloggers in campaigns.

I also really like your quote, “A trusted blogger is the Walter cronkite of his/her community.”

I’ve used blogging to create excitement and buzz around a conference or event. Blog posts were written by speakers and entertainers from the event. We added blogtalkradio interviews of the speakers and people from the local city for more buzz. Those were recorded and people could attend live, download a MP3 or view the podcats online. Have the speakers or conference attendees do a couple Webinars before the event and you’ve got an integrated, extended community experience. The bloggers helps tie it all together in a nice pacakge.

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