24 Nov, 2009
Posted by: Debra Askanase In: social media etiquette
How do you express thanks and appreciation to your social networks? You can “like” a Facebook update, re-tweet a Twitter update, recommend a colleague on Linkedin. But there are so many other ways to say “thank you” as well. This blog post, part of the global Tweetsgiving effort, discusses why/how we create our own gratitude karma on social media. Join in!
19 Nov, 2009
Posted by: Debra Askanase In: 2010 NTC Sessions| Mobile Fundraising| Online organizing| social media campaign| social media etiquette
How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government’s Beers for Canada, and Tweetsgiving 2008 and 2009.
12 Nov, 2009
Posted by: Debra Askanase In: Getting Started| engagement| reputation management
You have to commit to social media maintenance. Social media profiles are your organization’s online homes, and you can’t close up shop for a while, take long vacations, or fail to maintain them. This post examines the necessity of social media maintenance, and the repercussions of not maintaining your online homes.
If you take the idea of true organizational transparency, and combine it with stakeholder inclusion, then you get a new type of organization: the Open Source Organization. How can social media increase clarity, transparency and inclusionary decision-making? One organization, PresenTense, is doing this well.
