Comments on: Why Uncensored Blogging is the Future of Corporate Communications http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/?utm_source=rss&utm_medium=rss&utm_campaign=why-uncensored-blogging-is-the-future-of-corporate-communications Fri, 03 Feb 2012 07:32:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-548 Debra Askanase Wed, 07 Oct 2009 08:34:44 +0000 http://www.communityorganizer20.com/?p=1676#comment-548 Ed - interesting point about the three forces that might derail the movement to open, uncensored corporate communications. I think you are right about these threats - followed by the insurance companies who may be concerned about insuring companies that are open to lawsuits from uncensored communications. These are threats, but I certainly hope that they are not enough to stop this trend. Uncensored communications is SO important to humanize a brand and/or company, and provide needed accessibility. Thanks so much for stopping by! Ed – interesting point about the three forces that might derail the movement to open, uncensored corporate communications. I think you are right about these threats – followed by the insurance companies who may be concerned about insuring companies that are open to lawsuits from uncensored communications. These are threats, but I certainly hope that they are not enough to stop this trend. Uncensored communications is SO important to humanize a brand and/or company, and provide needed accessibility. Thanks so much for stopping by!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-566 Debra Askanase Wed, 07 Oct 2009 08:34:00 +0000 http://www.communityorganizer20.com/?p=1676#comment-566 Ed - interesting point about the three forces that might derail the movement to open, uncensored corporate communications. I think you are right about these threats - followed by the insurance companies who may be concerned about insuring companies that are open to lawsuits from uncensored communications. These are threats, but I certainly hope that they are not enough to stop this trend. Uncensored communications is SO important to humanize a brand and/or company, and provide needed accessibility. Thanks so much for stopping by! Ed – interesting point about the three forces that might derail the movement to open, uncensored corporate communications. I think you are right about these threats – followed by the insurance companies who may be concerned about insuring companies that are open to lawsuits from uncensored communications. These are threats, but I certainly hope that they are not enough to stop this trend. Uncensored communications is SO important to humanize a brand and/or company, and provide needed accessibility. Thanks so much for stopping by!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-547 Debra Askanase Wed, 07 Oct 2009 08:14:25 +0000 http://www.communityorganizer20.com/?p=1676#comment-547 Shelly- glad you enjoyed the post, and thanks for the sweet comment. Glad you stopped by! Shelly- glad you enjoyed the post, and thanks for the sweet comment. Glad you stopped by!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-565 Debra Askanase Wed, 07 Oct 2009 08:14:00 +0000 http://www.communityorganizer20.com/?p=1676#comment-565 Shelly- glad you enjoyed the post, and thanks for the sweet comment. Glad you stopped by! Shelly- glad you enjoyed the post, and thanks for the sweet comment. Glad you stopped by!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-546 Debra Askanase Wed, 07 Oct 2009 07:38:06 +0000 http://www.communityorganizer20.com/?p=1676#comment-546 Melinda, I'm a big fan of your blog and what you are doing to move the theory of community organizing in the classroom to action. I think you're right that uncensored blogging could change revolutionize the educational experience. What a great thought! Melinda, I’m a big fan of your blog and what you are doing to move the theory of community organizing in the classroom to action. I think you’re right that uncensored blogging could change revolutionize the educational experience. What a great thought!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-564 Debra Askanase Wed, 07 Oct 2009 07:38:00 +0000 http://www.communityorganizer20.com/?p=1676#comment-564 Melinda, I'm a big fan of your blog and what you are doing to move the theory of community organizing in the classroom to action. I think you're right that uncensored blogging could change revolutionize the educational experience. What a great thought! Melinda, I’m a big fan of your blog and what you are doing to move the theory of community organizing in the classroom to action. I think you’re right that uncensored blogging could change revolutionize the educational experience. What a great thought!

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-545 Debra Askanase Wed, 07 Oct 2009 07:31:13 +0000 http://www.communityorganizer20.com/?p=1676#comment-545 Samantha - I hear your concerns. I have a few thoughts: 1. What's wrong with telling folks, somewhere in the standard "about the blog" description part, that your utility company welcomes comments, suggestions and praise, but that you may not be able to address every suggestion due to the highly regulated nature of the industry? However, be sure to mention that you still want the suggestions! 2. I think it's better to have a central place where customers can hear about proposed changes and be part of the conversation than the standard "come to a meeting" or notice in the utility bill. That moves people from "customers" to "fans" and engages. 3. Your customers are probably already complaining or suggesting things online. I know that I read at least three complaints a week about Israeli phone companies on Twitter. If your utility starts a blog, it is in the best position to listen and respond. And, imagine if the blog were to be uncensored - I think that would show a willingness to be honest and open with customers that NO utility company that I know of is willing to do. Use the blog to write about problems, about what you are doing to change, and what you can't change. I truly think that would encourage loyalty. Additionally, if you want to move to uncensored blogging, such as a group of workers who wants to blog their experiences and thoughts - I think that blog group would create a important transparency for a public company. I also think it would encourage loyalty and bring on new fans. What do you think, Samantha? Does this address your concerns? I hope you launch that blog - and then tell me about it so I can follow it! Do other readers have thoughts for Samantha? Samantha – I hear your concerns. I have a few thoughts:
1. What’s wrong with telling folks, somewhere in the standard “about the blog” description part, that your utility company welcomes comments, suggestions and praise, but that you may not be able to address every suggestion due to the highly regulated nature of the industry? However, be sure to mention that you still want the suggestions!

2. I think it’s better to have a central place where customers can hear about proposed changes and be part of the conversation than the standard “come to a meeting” or notice in the utility bill. That moves people from “customers” to “fans” and engages.

3. Your customers are probably already complaining or suggesting things online. I know that I read at least three complaints a week about Israeli phone companies on Twitter. If your utility starts a blog, it is in the best position to listen and respond. And, imagine if the blog were to be uncensored – I think that would show a willingness to be honest and open with customers that NO utility company that I know of is willing to do. Use the blog to write about problems, about what you are doing to change, and what you can’t change. I truly think that would encourage loyalty.

Additionally, if you want to move to uncensored blogging, such as a group of workers who wants to blog their experiences and thoughts – I think that blog group would create a important transparency for a public company. I also think it would encourage loyalty and bring on new fans.

What do you think, Samantha? Does this address your concerns? I hope you launch that blog – and then tell me about it so I can follow it!

Do other readers have thoughts for Samantha?

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-563 Debra Askanase Wed, 07 Oct 2009 07:31:00 +0000 http://www.communityorganizer20.com/?p=1676#comment-563 Samantha - I hear your concerns. I have a few thoughts: 1. What's wrong with telling folks, somewhere in the standard "about the blog" description part, that your utility company welcomes comments, suggestions and praise, but that you may not be able to address every suggestion due to the highly regulated nature of the industry? However, be sure to mention that you still want the suggestions! 2. I think it's better to have a central place where customers can hear about proposed changes and be part of the conversation than the standard "come to a meeting" or notice in the utility bill. That moves people from "customers" to "fans" and engages. 3. Your customers are probably already complaining or suggesting things online. I know that I read at least three complaints a week about Israeli phone companies on Twitter. If your utility starts a blog, it is in the best position to listen and respond. And, imagine if the blog were to be uncensored - I think that would show a willingness to be honest and open with customers that NO utility company that I know of is willing to do. Use the blog to write about problems, about what you are doing to change, and what you can't change. I truly think that would encourage loyalty. Additionally, if you want to move to uncensored blogging, such as a group of workers who wants to blog their experiences and thoughts - I think that blog group would create a important transparency for a public company. I also think it would encourage loyalty and bring on new fans. What do you think, Samantha? Does this address your concerns? I hope you launch that blog - and then tell me about it so I can follow it! Do other readers have thoughts for Samantha? Samantha – I hear your concerns. I have a few thoughts:
1. What’s wrong with telling folks, somewhere in the standard “about the blog” description part, that your utility company welcomes comments, suggestions and praise, but that you may not be able to address every suggestion due to the highly regulated nature of the industry? However, be sure to mention that you still want the suggestions!

2. I think it’s better to have a central place where customers can hear about proposed changes and be part of the conversation than the standard “come to a meeting” or notice in the utility bill. That moves people from “customers” to “fans” and engages.

3. Your customers are probably already complaining or suggesting things online. I know that I read at least three complaints a week about Israeli phone companies on Twitter. If your utility starts a blog, it is in the best position to listen and respond. And, imagine if the blog were to be uncensored – I think that would show a willingness to be honest and open with customers that NO utility company that I know of is willing to do. Use the blog to write about problems, about what you are doing to change, and what you can’t change. I truly think that would encourage loyalty.

Additionally, if you want to move to uncensored blogging, such as a group of workers who wants to blog their experiences and thoughts – I think that blog group would create a important transparency for a public company. I also think it would encourage loyalty and bring on new fans.

What do you think, Samantha? Does this address your concerns? I hope you launch that blog – and then tell me about it so I can follow it!

Do other readers have thoughts for Samantha?

]]> By: Melinda Lewis http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-544 Melinda Lewis Tue, 06 Oct 2009 18:51:21 +0000 http://www.communityorganizer20.com/?p=1676#comment-544 I'm excited about this from a higher education standpoint--students, too, disdain the formal channels (such as course evaluations), and can often see professors as the adversaries rather than allies in the educational process. Blogging by all parties in the higher educational experience has tremendous potential for revolutionizing that communication and those relationships, I think. Thanks for sharing this example! I’m excited about this from a higher education standpoint–students, too, disdain the formal channels (such as course evaluations), and can often see professors as the adversaries rather than allies in the educational process. Blogging by all parties in the higher educational experience has tremendous potential for revolutionizing that communication and those relationships, I think. Thanks for sharing this example!

]]> By: Melinda Lewis http://www.communityorganizer20.com/2009/10/02/why-uncensored-blogging-is-the-future-of-corporate-communications/#comment-562 Melinda Lewis Tue, 06 Oct 2009 18:51:00 +0000 http://www.communityorganizer20.com/?p=1676#comment-562 I'm excited about this from a higher education standpoint--students, too, disdain the formal channels (such as course evaluations), and can often see professors as the adversaries rather than allies in the educational process. Blogging by all parties in the higher educational experience has tremendous potential for revolutionizing that communication and those relationships, I think. Thanks for sharing this example! I’m excited about this from a higher education standpoint–students, too, disdain the formal channels (such as course evaluations), and can often see professors as the adversaries rather than allies in the educational process. Blogging by all parties in the higher educational experience has tremendous potential for revolutionizing that communication and those relationships, I think. Thanks for sharing this example!

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