fundraising

What Are the Challenges to Social Network Fundraising?

14 Comments 27 October 2009

Proving that social media can be used to raise significant funds for nonprofits is "the brass ring" that every nonprofit utilizing social media wants to reach. On the other hand, social network fundraising is growing: both by adoption, use and acceptance. This post explores the existing challenges facing social network fundraising - and brainstorming ideas to overcome the barriers.

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engagement, metrics, Twitter

The Case of the 4,000 Twitter Followers Who Don’t Care

123 Comments 23 October 2009

Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

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Facebook, Online organizing

How a Facebook Event Transformed an Organization

6 Comments 15 October 2009

For Blog Action Day, a case study of a Facebook Event, Eco Lights, that transformed Sviva Israel from a small nonprofit into a robust organization.

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nonprofit resources

Why Haven’t You Joined? Nonprofits and NTEN

1 Comment 12 October 2009

If you don't know about NTEN, the Nonprofit Technology Network, here's a few reasons to love them and join them: a fabulous annual conference (the NTC), webinars galore, NTEN listens and help, and NTEN members rock.

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nonprofit resources

Will I See You At 10NTC?

6 Comments 08 October 2009

Are you going to NTEN's 2010 Nonprofit Technology Conference? Here are a few reasons not to miss this fantastic conference, including a few workshops that I've proposed.

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blogs

Why Uncensored Blogging is the Future of Corporate Communications

36 Comments 02 October 2009

MIT publishes completely uncensored student blogging on its website, a first among higher education institutions. Sun Microsystems and Opera both encourage uncensored corporate employee blogging. Unfortunately, too few companies and nonprofits allow uncensored stakeholder blogs. This post examines the benefits of uncensored employee, or stakeholder, blogging, and why the time to start open blogging is now.

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About

Debra Askanase is an experienced digital strategist, non-profit executive, and community organizer. Community Organizer 2.0 works with businesses and nonprofits to develop actionable and measurable digital media strategies that meet organizational goals.

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