Here’s an example of how the trade association I work for educates the general public.

We have a blog aimed specifically at the American public on the importance of oral health as related to overall health. (I work for a trade association of dental benefit companies.) We also provide consumer information on how to find American dental insurance companies that offer individual insurance. And, we have a specific Twitter account, @joeneedsdental for the public where we share tidbits of information about dental and oral health. Here’s an example of a tweet from today: Did U Know? According to the American Surgeon General, 120 diseases can be diagnosed through the mouth, making dentists an important first line of medical treatment.

This is part of the advocacy we do on behalf of our members.

Here’s another example: A friend of mine help develop a Facebook widget for the American Heart Association in honor of CPR week. The goal was to get more Americans aware of the need for CPR training. The widget was a huge hit and well received on Facebook. My friend actually has the ROI of the entire experience. You can see his slideshare here: http://www.slideshare.net/KoryeLogan/aha-cpr-week-digital-marketing-case-study

Here’s an example of how the trade association I work for educates the general public.

We have a blog aimed specifically at the American public on the importance of oral health as related to overall health. (I work for a trade association of dental benefit companies.) We also provide consumer information on how to find American dental insurance companies that offer individual insurance. And, we have a specific Twitter account, @joeneedsdental for the public where we share tidbits of information about dental and oral health. Here’s an example of a tweet from today: Did U Know? According to the American Surgeon General, 120 diseases can be diagnosed through the mouth, making dentists an important first line of medical treatment.

This is part of the advocacy we do on behalf of our members.

Here’s another example: A friend of mine help develop a Facebook widget for the American Heart Association in honor of CPR week. The goal was to get more Americans aware of the need for CPR training. The widget was a huge hit and well received on Facebook. My friend actually has the ROI of the entire experience. You can see his slideshare here: http://www.slideshare.net/KoryeLogan/aha-cpr-week-digital-marketing-case-study

Great content here and thanks for bringing it to my attention. I missed the initial survey and you highlighted some great stuff.

I submit that there is a third side to social media conversations for some nonprofit associations, especially cause and advocacy groups. The third side of the conversation is educating the general public, helping them move from awareness to action about a specific issue. These people are not necessarily stakeholders of a nonprofit, nor the donors although they could be potential new donors or stakeholders. However, the goal of communicating with these people are to educate them and help them make positive behavior change.

Great content here and thanks for bringing it to my attention. I missed the initial survey and you highlighted some great stuff.

I submit that there is a third side to social media conversations for some nonprofit associations, especially cause and advocacy groups. The third side of the conversation is educating the general public, helping them move from awareness to action about a specific issue. These people are not necessarily stakeholders of a nonprofit, nor the donors although they could be potential new donors or stakeholders. However, the goal of communicating with these people are to educate them and help them make positive behavior change.