http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/?utm_source=rss&utm_medium=rss&utm_campaign=budgeting-for-social-media-success Fri, 03 Feb 2012 07:32:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-498 3 Reasons Retailers Should NOT Use Social Media « Ideefixe Designs: A Brand Communications Studio Wed, 21 Oct 2009 18:15:12 +0000 http://www.communityorganizer20.com/?p=1613#comment-498 [...] may be wise to hire someone to manage it for you.  You should also budget for a range of ancillary costs.  You may need to “tweak” your website, adding feeds and links to and from social media [...] [...] may be wise to hire someone to manage it for you.  You should also budget for a range of ancillary costs.  You may need to “tweak” your website, adding feeds and links to and from social media [...]

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-497 3 Reasons Not to Use Social Media | Retail Prophet Tue, 20 Oct 2009 20:59:40 +0000 http://www.communityorganizer20.com/?p=1613#comment-497 [...] may be wise to hire someone to manage it for you.  You should also budget for a range of ancillary costs.  You may need to “tweak” your website, adding feeds and links to and from social media [...] [...] may be wise to hire someone to manage it for you.  You should also budget for a range of ancillary costs.  You may need to “tweak” your website, adding feeds and links to and from social media [...]

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-496 Debra Askanase Tue, 29 Sep 2009 18:15:10 +0000 http://www.communityorganizer20.com/?p=1613#comment-496 Connie - consultants are a good way to stretch a budget, but ultimately social media cannot be handled only by consultants. I, myself, am a social media consultant and though I bring expertise and value to clients, I know that not every company or nonprofit needs one. The best social media strategies integrate the passion that comes from people in-house communicating with stakeholders. Additionally, this blog post speaks about the "hidden" hard costs of social media - and of course some of those could be consultants (a Facebook application developer, a web programmer) or handled in-house. The important part is to remember that social media is NOT free - but more effective and lower-cost than advertising or public relations. Connie – consultants are a good way to stretch a budget, but ultimately social media cannot be handled only by consultants. I, myself, am a social media consultant and though I bring expertise and value to clients, I know that not every company or nonprofit needs one. The best social media strategies integrate the passion that comes from people in-house communicating with stakeholders. Additionally, this blog post speaks about the “hidden” hard costs of social media – and of course some of those could be consultants (a Facebook application developer, a web programmer) or handled in-house. The important part is to remember that social media is NOT free – but more effective and lower-cost than advertising or public relations.

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-502 Debra Askanase Tue, 29 Sep 2009 18:15:00 +0000 http://www.communityorganizer20.com/?p=1613#comment-502 Connie - consultants are a good way to stretch a budget, but ultimately social media cannot be handled only by consultants. I, myself, am a social media consultant and though I bring expertise and value to clients, I know that not every company or nonprofit needs one. The best social media strategies integrate the passion that comes from people in-house communicating with stakeholders. Additionally, this blog post speaks about the "hidden" hard costs of social media - and of course some of those could be consultants (a Facebook application developer, a web programmer) or handled in-house. The important part is to remember that social media is NOT free - but more effective and lower-cost than advertising or public relations. Connie – consultants are a good way to stretch a budget, but ultimately social media cannot be handled only by consultants. I, myself, am a social media consultant and though I bring expertise and value to clients, I know that not every company or nonprofit needs one. The best social media strategies integrate the passion that comes from people in-house communicating with stakeholders. Additionally, this blog post speaks about the “hidden” hard costs of social media – and of course some of those could be consultants (a Facebook application developer, a web programmer) or handled in-house. The important part is to remember that social media is NOT free – but more effective and lower-cost than advertising or public relations.

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-495 Connie Oswald Stofko Tue, 29 Sep 2009 15:33:54 +0000 http://www.communityorganizer20.com/?p=1613#comment-495 This is very well written! One option that nonprofits might consider is working with a consultant or contractor. There are several advantages: 1. You get the extra staff you need. 2. The consultants are already experts in their field. If you use your own staff, you’re paying them to learn new skills on their own. The consultants can teach your staff, thus speeding up the learning curve. The experts can also look at the needs of your organization and help you map out a strategy that’s right for you. Also, it may be cost effective to have them do some of the work for you. 3, You hire them only when you need help the most. They can work on a short-term basis or you can hire them for a particular project. This is very well written! One option that nonprofits might consider is working with a consultant or contractor. There are several advantages:
1. You get the extra staff you need.
2. The consultants are already experts in their field. If you use your own staff, you’re paying them to learn new skills on their own. The consultants can teach your staff, thus speeding up the learning curve. The experts can also look at the needs of your organization and help you map out a strategy that’s right for you. Also, it may be cost effective to have them do some of the work for you.
3, You hire them only when you need help the most. They can work on a short-term basis or you can hire them for a particular project.

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-501 Connie Oswald Stofko Tue, 29 Sep 2009 15:33:00 +0000 http://www.communityorganizer20.com/?p=1613#comment-501 This is very well written! One option that nonprofits might consider is working with a consultant or contractor. There are several advantages: 1. You get the extra staff you need. 2. The consultants are already experts in their field. If you use your own staff, you’re paying them to learn new skills on their own. The consultants can teach your staff, thus speeding up the learning curve. The experts can also look at the needs of your organization and help you map out a strategy that’s right for you. Also, it may be cost effective to have them do some of the work for you. 3, You hire them only when you need help the most. They can work on a short-term basis or you can hire them for a particular project. This is very well written! One option that nonprofits might consider is working with a consultant or contractor. There are several advantages:
1. You get the extra staff you need.
2. The consultants are already experts in their field. If you use your own staff, you’re paying them to learn new skills on their own. The consultants can teach your staff, thus speeding up the learning curve. The experts can also look at the needs of your organization and help you map out a strategy that’s right for you. Also, it may be cost effective to have them do some of the work for you.
3, You hire them only when you need help the most. They can work on a short-term basis or you can hire them for a particular project.

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-494 e.politics: online advocacy tools & tactics » Quick Hits — September 22, 2009 Wed, 23 Sep 2009 03:23:44 +0000 http://www.communityorganizer20.com/?p=1613#comment-494 [...] Budgeting for Social Media Success. [...] [...] Budgeting for Social Media Success. [...]

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-493 [Report] for September 17th 2009 - AndreaVascellari.com | Andrea Vascellari Fri, 18 Sep 2009 14:49:28 +0000 http://www.communityorganizer20.com/?p=1613#comment-493 [...] Budgeting for Social Media Success - Implementing social media is not…free. [...] [...] Budgeting for Social Media Success – Implementing social media is not…free. [...]

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-492 Debra Askanase Fri, 18 Sep 2009 05:07:06 +0000 http://www.communityorganizer20.com/?p=1613#comment-492 Melinda, that is an incredibly astute observation. In fact, I agree that, unfortunately, this may be the case. This point strengthens the argument for the need to set aside funds for a social media budget and plan to raise funds for these costs. For a donor, raising funds to an organization or a campaign must now include the online and offline technology necessary for it to succeed online. You have given me a lot to think about, and I will hope others will respond to this comment as well. I really appreciate your stopping by and offering this comment. Melinda, that is an incredibly astute observation. In fact, I agree that, unfortunately, this may be the case. This point strengthens the argument for the need to set aside funds for a social media budget and plan to raise funds for these costs. For a donor, raising funds to an organization or a campaign must now include the online and offline technology necessary for it to succeed online. You have given me a lot to think about, and I will hope others will respond to this comment as well. I really appreciate your stopping by and offering this comment.

]]> http://www.communityorganizer20.com/2009/09/11/budgeting-for-social-media-success/#comment-500 Debra Askanase Fri, 18 Sep 2009 05:07:00 +0000 http://www.communityorganizer20.com/?p=1613#comment-500 Melinda, that is an incredibly astute observation. In fact, I agree that, unfortunately, this may be the case. This point strengthens the argument for the need to set aside funds for a social media budget and plan to raise funds for these costs. For a donor, raising funds to an organization or a campaign must now include the online and offline technology necessary for it to succeed online. You have given me a lot to think about, and I will hope others will respond to this comment as well. I really appreciate your stopping by and offering this comment. Melinda, that is an incredibly astute observation. In fact, I agree that, unfortunately, this may be the case. This point strengthens the argument for the need to set aside funds for a social media budget and plan to raise funds for these costs. For a donor, raising funds to an organization or a campaign must now include the online and offline technology necessary for it to succeed online. You have given me a lot to think about, and I will hope others will respond to this comment as well. I really appreciate your stopping by and offering this comment.

]]>