An interesting survey by Harris Poll shows that Engaged Americans (those who have volunteered, donated or advocated in the past year) want to be more involved in their nonprofit causes through social media. The survey also shows that they are already taking action as a result of social media engagement. How can nonprofits take advantage of this information?

Nonprofit organizations constantly need to raise funds, and many are turning to social media to raise funds online. Organizations ask, "when does social media lead to more money?" The real question to think about is, "when does engagement lead to more money." Using social media to engage, listen and learn from stakeholders is the first requirement for a successful online fundraising strategy.

Engaging on social media is NOT free. There are costs associated with video sharing activities, blogging, photo sharing, Facebook, social media campaigns, and more. This blog post discusses the many "hidden costs" of using social media for your company and organization. What are your costs?

Blogging IS a Strategy. Organizational blogging should be relevant, targeted and strategic for your organization, and should move your organization closer towards meeting its goals. This post includes a slideshow that illustrates strategic blogging practices, and how to create a blogging strategy for your nonprofit.