This post asks: Should Dunbar's number inform the way organizations act online? If fans have a finite number of engaging relationships online, is it possible for a fan to have a real relationship with an organization online? This post explores the tension between scale and intimacy, individual and organizational relationships.

Wonder what it takes to create a dynamic and growing Facebook Fan Page? The California State Parks Foundation's fan page grew from 517 fans to over 45,000 in a few short months. In this guest post, Brenna Holmes, of Adams Hussey and Associates, shares the multi-channel effort that created the Fan Page's growth and how they worked to save the California state parks.

How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.

Ever wondered how some businesses attract over 1,000 fans to their Facebook Pages, and others don't? A new research study paints a picture of exactly how Pages grow and become popular. This post highlights findings from the research, their implications, and suggested strategies to attract fans to your Facebook Page.