Why don't organizations create meaningful, strategic taglines? A tagline represents the mission of the organization, distilled into less than eight carefully chosen words. Company taglines, and professional taglines, should move the mission forward in all social media updates, and make networking more strategic and informative.

Three arts organizations (Houston Ballet, Massachusetts Museum of Contemporary Art and Luce Foundation Center for American Art) are innovating ways to use Flickr creatively, and in the process offering backstage passes to the organization, amplifying programming, and engaging stakeholders in real decision-making.

A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

When recently presenting an overview of social media to a nonprofit organization, I was met with overwhelming fears and objections to using social media. This post addresses each concern one by one, revealing why you can't afford not to be active in social media.

How do you raise funds for a project with an eBook? In this interview with Jasmin Tragas, who created the eBook Worldshapers, Extraordinary Women Making a Difference to raise funds for a microloan program in the Philippines. In this post, I interview Jasmin about her experience raising funds through the eBook, putting the project together, and lessons learned.

Do you think about inbound links from other websites to your blog or website? This "live blog" post from Affilicon Israel has a lot of great tips and information to help you understand what inbound links are, why you should care, and how you can utilize them to promote your social media campaign, website, service or product.

Social Media tips from Affilicon Israel 2009.

Why does a domain name matter? It matters for SEO ranking, search, business and brand. This Afilicon Israel 2009 presentation covers these basics as well as lots of great tips for securing and directing domain names to build your brand.

Video promotion tips and thoughts from Affilicon Israel 2009.

If you are wondering about the future of search engine optimization, this panel discussion that I attended at Affilicon Israel 2009 offered insight into the future of SEO and how we should begin to think about website and page development in light of this information.