Why should CEOs and Executive Directors use social media themselves? Because they are an extension of their organization and organization's brand. In this post, I argue that CEOs must use social media themselves to engage with customers and also post a short slide show on the basics of extending ones personal brand and network on some social media platforms.

The ONE Sermon Campaign has all the elements of a successful social media campaign: easy to participate, continued offline and online engagement, potentially viral. This post explores why the ONE Sermon Campaign is a great model for nonprofit social media campaigns.

Facebook Causes is one of those conundrums in the nonprofit world - it seems like a perfectly wonderful tool for gaining attention for a cause, but there are significant barriers to adopting Causes as an online giving mechanism. The biggest barrier is cultural: people are used to socializing on social networking sites, not giving. But they will...it's just a matter of time. This post explores the barriers to online social giving.

The NTEN National Technology Conference 2009 Session on Mapping Social Media to Metric offered to opportunity to lean how nonprofit organizations are listening, utilizing social media, measuring their efforts and adapting their efforts based on what they are learning. In this post, I captured the session's conversations and lessons learned from the social media practitioners in the field.