Comments on: Listening and Learning from Domino’s Pizza http://www.communityorganizer20.com/2009/04/16/listening-and-learning-from-dominos-pizza/ Thoughts on Social Media Engagement for Non-Profit Organizations Thu, 29 Jul 2010 20:01:04 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Debra Askanase http://www.communityorganizer20.com/2009/04/16/listening-and-learning-from-dominos-pizza/#comment-2202 Debra Askanase Fri, 02 Apr 2010 18:24:34 +0000 http://www.communityorganizer20.com/?p=828#comment-2202 Anna, that's not actually the point that I was getting at. The point was that Domino's wasn't listening initially. However, I do know personally that they are listening intently now, as a Dominos rep was very quick to comment on a blog post where the company was mentioned in only the blog comments! Anna, that's not actually the point that I was getting at. The point was that Domino's wasn't listening initially. However, I do know personally that they are listening intently now, as a Dominos rep was very quick to comment on a blog post where the company was mentioned in only the blog comments!

]]> By: annawoods04 http://www.communityorganizer20.com/2009/04/16/listening-and-learning-from-dominos-pizza/#comment-2201 annawoods04 Fri, 02 Apr 2010 18:19:28 +0000 http://www.communityorganizer20.com/?p=828#comment-2201 Dominoes ought to be paying you something for what a spirited defense you've given of their integrity as a company and the resulting recent product upgrade.There's a handful of companies out there that really understand how to use social media and Domino's is one of them.<br><br><a href="http://www.reputationmanagementkings.com" rel="nofollow">reputation management</a> Dominoes ought to be paying you something for what a spirited defense you've given of their integrity as a company and the resulting recent product upgrade.There's a handful of companies out there that really understand how to use social media and Domino's is one of them.

reputation management

]]> By: Joseph Fiore http://www.communityorganizer20.com/2009/04/16/listening-and-learning-from-dominos-pizza/#comment-495 Joseph Fiore Fri, 17 Apr 2009 19:54:57 +0000 http://www.communityorganizer20.com/?p=828#comment-495 I like the angle you used in this post, urging listening filters. We continually stress this point in our day-to-day - minding ones own online brand reputation is a key enabler to not only achieving business success in the digital age, but assures brand staying power to companies that could quickly find themselves falling out of favour with Web audiences. Ron's point about workplace policies is a good one, and we witnessed a wave of fallout from employee trash-talking, performance and misconduct with the emergence of facebook. Enacting workplace policies can be complex, and often having clearly defined policies about blogging or posting information either at or about work is a good starting point for preparedness. Ultimately, a company needs to have a social media (brand monitoring) plan and must stick with it. This means making social media listening, outreach and interaction an integral part of business objectives, and not looking at it soley as a function of crisis management. Joseph @RepuMetrix I like the angle you used in this post, urging listening filters. We continually stress this point in our day-to-day – minding ones own online brand reputation is a key enabler to not only achieving business success in the digital age, but assures brand staying power to companies that could quickly find themselves falling out of favour with Web audiences.

Ron’s point about workplace policies is a good one, and we witnessed a wave of fallout from employee trash-talking, performance and misconduct with the emergence of facebook. Enacting workplace policies can be complex, and often having clearly defined policies about blogging or posting information either at or about work is a good starting point for preparedness.

Ultimately, a company needs to have a social media (brand monitoring) plan and must stick with it. This means making social media listening, outreach and interaction an integral part of business objectives, and not looking at it soley as a function of crisis management.

Joseph
@RepuMetrix

]]> By: Debra Askanase http://www.communityorganizer20.com/2009/04/16/listening-and-learning-from-dominos-pizza/#comment-493 Debra Askanase Fri, 17 Apr 2009 08:28:02 +0000 http://www.communityorganizer20.com/?p=828#comment-493 Ron, great point! All businesses need to have social media policies in place. The trend is towards more openness and encouragement of employee blogs, but of course a company must be prepared for all types of employee public revelations. Thanks for visiting the post and commenting. Ron, great point! All businesses need to have social media policies in place. The trend is towards more openness and encouragement of employee blogs, but of course a company must be prepared for all types of employee public revelations. Thanks for visiting the post and commenting.

]]> By: Ron Spinner http://www.communityorganizer20.com/2009/04/16/listening-and-learning-from-dominos-pizza/#comment-492 Ron Spinner Fri, 17 Apr 2009 07:31:54 +0000 http://www.communityorganizer20.com/?p=828#comment-492 An important angle in this case of reputation management is that employees were involved. In addition to all the important points you mentioned is the now obvious one: companies need to have a social media company policy. This can prevent some of these problems. In addition it can protect employees as they will know what company policy is. One of the well known occurrences is what happened to a Google blogger: http://www.gelfmagazine.com/archives/interview_with_fired_google_blogger.php An important angle in this case of reputation management is that employees were involved. In addition to all the important points you mentioned is the now obvious one: companies need to have a social media company policy. This can prevent some of these problems.

In addition it can protect employees as they will know what company policy is. One of the well known occurrences is what happened to a Google blogger: http://www.gelfmagazine.com/archives/interview_with_fired_google_blogger.php

]]>