The importance of the business website will soon fade as social network profiles become the prime source of information about your organization or business. Facebook members, with thousands of new adopters daily, use the site to search for information, share information, bring others to events and causes and regularly connect with others on the site. Your Facebook page will soon become the most important tool you have to engage with your stakeholders. Read why the Page is the Website in this post.

Even the most local businesses and community organizations can use social media. In this post, I give concrete examples of how the local business or organization can benefit from incorporating social media into its business model. The world is no longer Local, it's Social.

A new set of data shows that Twitter drives one in every five visitors to social networks, and more visitors to blogs than the search engines do. How can you take advantage of this knowledge? This post analyzes the data and offers suggestions for better Twitter usage to take advantage of this information.

Organizations often fear the time commitment needed to implement social media. I suggest developing a social media strategy and selecting tools first, and then consider the two illustrated frameworks to help your organization know and understand the time it will spend on its social media activities. This post also includes suggestions for rethinking staff time on social media, and limiting the initial time investment.

Direct conversations with stakeholders benefit the organization across all sectors. How can we create blog posts that engage readers in "blog conversations?" In this post I suggest a different types of blog posts that will engage readers and consider the positive potential outcomes from each.