Comments on: Fundraising Envy http://www.communityorganizer20.com/2009/02/02/fundraising-envy/?utm_source=rss&utm_medium=rss&utm_campaign=fundraising-envy Fri, 03 Feb 2012 07:32:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kimball http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-105 Kimball Wed, 11 Feb 2009 03:52:16 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-105 I am fascinated by the comparison between social marketing techniques and fundraising. Both are tools to influence behaviors you want to see become permanent. The comparison implies that people give in part based on what they perceive to be the social norm for charitable giving. Peer pressure has a negative connotation for me as a motivator for giving. It implies that people do not actually support the cause they give to, rather that they give to the cause because it makes them feel uncomfortable straying from the social norm of their "friends." So if that is why social media fundraising works, I think that social media fundraising will collapse eventually, because it is hard to get repeat gifts that are motivated on avoidance of discomfort. Hildy Gottlieb has an interesting blog post about the unsustainable nature of social media fundraising on her blog here: http://hildygottlieb.com/2009/02/05/avoiding-the-sirens-song-of-social-media-fundraising/ I am fascinated by the comparison between social marketing techniques and fundraising. Both are tools to influence behaviors you want to see become permanent. The comparison implies that people give in part based on what they perceive to be the social norm for charitable giving.

Peer pressure has a negative connotation for me as a motivator for giving. It implies that people do not actually support the cause they give to, rather that they give to the cause because it makes them feel uncomfortable straying from the social norm of their “friends.” So if that is why social media fundraising works, I think that social media fundraising will collapse eventually, because it is hard to get repeat gifts that are motivated on avoidance of discomfort.

Hildy Gottlieb has an interesting blog post about the unsustainable nature of social media fundraising on her blog here: http://hildygottlieb.com/2009/02/05/avoiding-the-sirens-song-of-social-media-fundraising/

]]> By: Kimball http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-109 Kimball Wed, 11 Feb 2009 03:52:00 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-109 I am fascinated by the comparison between social marketing techniques and fundraising. Both are tools to influence behaviors you want to see become permanent. The comparison implies that people give in part based on what they perceive to be the social norm for charitable giving. Peer pressure has a negative connotation for me as a motivator for giving. It implies that people do not actually support the cause they give to, rather that they give to the cause because it makes them feel uncomfortable straying from the social norm of their "friends." So if that is why social media fundraising works, I think that social media fundraising will collapse eventually, because it is hard to get repeat gifts that are motivated on avoidance of discomfort. Hildy Gottlieb has an interesting blog post about the unsustainable nature of social media fundraising on her blog here: http://hildygottlieb.com/2009/02/05/avoiding-the-sirens-song-of-social-media-fundraising/ I am fascinated by the comparison between social marketing techniques and fundraising. Both are tools to influence behaviors you want to see become permanent. The comparison implies that people give in part based on what they perceive to be the social norm for charitable giving.

Peer pressure has a negative connotation for me as a motivator for giving. It implies that people do not actually support the cause they give to, rather that they give to the cause because it makes them feel uncomfortable straying from the social norm of their “friends.” So if that is why social media fundraising works, I think that social media fundraising will collapse eventually, because it is hard to get repeat gifts that are motivated on avoidance of discomfort.

Hildy Gottlieb has an interesting blog post about the unsustainable nature of social media fundraising on her blog here: http://hildygottlieb.com/2009/02/05/avoiding-the-sirens-song-of-social-media-fundraising/

]]> By: The Great Shmendrecki http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-104 The Great Shmendrecki Tue, 03 Feb 2009 00:51:45 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-104 I'm actually part of the social energy savings experiment listed at the tail of the article. In that instance, though a great idea that has received a fair amount of local attention, the "peer pressure" aspect does not seem to have worked. Even within the participants there seems to be little action I've been able to see. Too bad. Even so I believe it an excellent idea that for whatever reasons may not be working as well in this instance. I’m actually part of the social energy savings experiment listed at the tail of the article. In that instance, though a great idea that has received a fair amount of local attention, the “peer pressure” aspect does not seem to have worked.

Even within the participants there seems to be little action I’ve been able to see. Too bad. Even so I believe it an excellent idea that for whatever reasons may not be working as well in this instance.

]]> By: The Great Shmendrecki http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-108 The Great Shmendrecki Tue, 03 Feb 2009 00:51:00 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-108 I'm actually part of the social energy savings experiment listed at the tail of the article. In that instance, though a great idea that has received a fair amount of local attention, the "peer pressure" aspect does not seem to have worked. Even within the participants there seems to be little action I've been able to see. Too bad. Even so I believe it an excellent idea that for whatever reasons may not be working as well in this instance. I’m actually part of the social energy savings experiment listed at the tail of the article. In that instance, though a great idea that has received a fair amount of local attention, the “peer pressure” aspect does not seem to have worked.

Even within the participants there seems to be little action I’ve been able to see. Too bad. Even so I believe it an excellent idea that for whatever reasons may not be working as well in this instance.

]]> By: communityorganizer20 http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-103 communityorganizer20 Mon, 02 Feb 2009 19:36:38 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-103 Heidi, Thanks for your comment. I had originally included a link to Care2's slide show about social networking fundraising and mentioned that it is not as effective as email-based fundraising. However, I deleted it as I felt this fact took away from the main point of the post: the idea of peer pressure on fundraising campaigns. Interested readers can view Justin Perkins' Care2 slide show at http://www.slideshare.net/elperko/social-networking-fundraising-presentation. You also raise a good point about using the web to find supporters and "evangelists," which has proven to be quite possible. Let me know what social media approaches you find most successful for attracting evangelizers and supporters! Heidi,
Thanks for your comment. I had originally included a link to Care2′s slide show about social networking fundraising and mentioned that it is not as effective as email-based fundraising. However, I deleted it as I felt this fact took away from the main point of the post: the idea of peer pressure on fundraising campaigns. Interested readers can view Justin Perkins’ Care2 slide show at http://www.slideshare.net/elperko/social-networking-fundraising-presentation.

You also raise a good point about using the web to find supporters and “evangelists,” which has proven to be quite possible. Let me know what social media approaches you find most successful for attracting evangelizers and supporters!

]]> By: communityorganizer20 http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-107 communityorganizer20 Mon, 02 Feb 2009 19:36:00 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-107 Heidi, Thanks for your comment. I had originally included a link to Care2's slide show about social networking fundraising and mentioned that it is not as effective as email-based fundraising. However, I deleted it as I felt this fact took away from the main point of the post: the idea of peer pressure on fundraising campaigns. Interested readers can view Justin Perkins' Care2 slide show at http://www.slideshare.net/elperko/social-networking-fundraising-presentation. You also raise a good point about using the web to find supporters and "evangelists," which has proven to be quite possible. Let me know what social media approaches you find most successful for attracting evangelizers and supporters! Heidi,
Thanks for your comment. I had originally included a link to Care2′s slide show about social networking fundraising and mentioned that it is not as effective as email-based fundraising. However, I deleted it as I felt this fact took away from the main point of the post: the idea of peer pressure on fundraising campaigns. Interested readers can view Justin Perkins’ Care2 slide show at http://www.slideshare.net/elperko/social-networking-fundraising-presentation.

You also raise a good point about using the web to find supporters and “evangelists,” which has proven to be quite possible. Let me know what social media approaches you find most successful for attracting evangelizers and supporters!

]]> By: heidical http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-102 heidical Mon, 02 Feb 2009 19:06:13 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-102 Great links and observations about the 'challenge' aspect of giving and raising funds (and 'friends'!). Care2's study shows that raising $ online isn't all it's cracked up to be...maybe yet. I'm helping Hostelling International-USA explore the web as tool to find interested travelers, so we're having success finding friends and verbal & volunteer supporters, and I think these results are greater than trying to raise funds. -Heidi http://judiciousweb.wordpress.com/ Great links and observations about the ‘challenge’ aspect of giving and raising funds (and ‘friends’!).

Care2′s study shows that raising $ online isn’t all it’s cracked up to be…maybe yet. I’m helping Hostelling International-USA explore the web as tool to find interested travelers, so we’re having success finding friends and verbal & volunteer supporters, and I think these results are greater than trying to raise funds.

-Heidi
http://judiciousweb.wordpress.com/

]]> By: heidical http://www.communityorganizer20.com/2009/02/02/fundraising-envy/#comment-106 heidical Mon, 02 Feb 2009 19:06:00 +0000 http://communityorganizer20.wordpress.com/?p=440#comment-106 Great links and observations about the 'challenge' aspect of giving and raising funds (and 'friends'!). Care2's study shows that raising $ online isn't all it's cracked up to be...maybe yet. I'm helping Hostelling International-USA explore the web as tool to find interested travelers, so we're having success finding friends and verbal & volunteer supporters, and I think these results are greater than trying to raise funds. -Heidi http://judiciousweb.wordpress.com/ Great links and observations about the ‘challenge’ aspect of giving and raising funds (and ‘friends’!).

Care2′s study shows that raising $ online isn’t all it’s cracked up to be…maybe yet. I’m helping Hostelling International-USA explore the web as tool to find interested travelers, so we’re having success finding friends and verbal & volunteer supporters, and I think these results are greater than trying to raise funds.

-Heidi
http://judiciousweb.wordpress.com/

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