Why is proactive reputation management necessary for your organization? I list four compelling reasons for creating a reputation management strategy and offer links to resources for proactively adjusting or creating an online reputation.

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.

Entering and feeling comfortable with a new virtual community takes time and patience. I share six lessons that I learned as a new immigrant that apply to everyone entering a new land, offliine or online.

Add an Idea Portal to the non-profit website to bring customers front and center. Invite their suggestions, ideas and critiques for a better organization, and a relevant website.

To create meaningful conversation and engagement, it is critical to understand the social media etiquette. The Etiquette Roundup includes 27 links to appropriate etiquette on LinkedIn, Twitter, Blogs, Facebook, MySpace, YouTube, social bookmarking sites, Bebo, and in podcast culture.

What metric do you use to find where your stakeholders are most social online? Time spent online on social networks, cross-referenced with good demographics are the key.

Recent online donor report shows that multi-channel fundraising strategy combined with return clicks on a website lead to success. This post considers ideas for using social media to direct donors to your many fundraising channels, and to increase website "stickiness."

Adding a Social Media Map to your website that highlights the social media activities of employees.

Create a Social Media Advisory Board to help your organization set its social media strategy. Thoughts on why create a Board, who to invite and how to implement it.

For non-profits engaging in social media strategy, why not create "personal branding pages" for staff and give out "social business cards?" Thoughts and musings on these potentialities.